Neiman Marcus unveiled its fall 2026 campaign, “Signature Style,” geared to showcase how the luxury retailer curates wardrobes tailored to a customer’s individual lifestyle.
Altuzarra, Givenchy, Ferragamo, Proenza Schouler, Christopher John Rogers, Dries Van Noten, Tom Ford, Totême, Stella McCartney, Jil Sander, and Saint Laurent are among the brands featured in the campaign.
“’Signature Style’ highlights what Neiman Marcus does best, showcasing our luxury offerings in a way that our customers can make them uniquely their own,” Cheryl Han, chief marketing and digital officer for the Exemplar Luxury Group, said in a statement Monday. “By bringing together our exceptional brand partners and expertly curated assortment, this campaign underscores the value of the Neiman Marcus experience by creating meaningful opportunities to engage our customers across every touchpoint.”
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The Exemplar Luxury Group (ELG) is the parent corporation for Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman.
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This fall season is especially crucial for ELG, formerly called Saks Global. The luxury retail conglomerate emerged from Chapter 11 bankruptcy last June and needs to demonstrate that it’s sufficiently stocked and again partnering with key designers and brands, with the right styles, outfits and trends to recapture the hearts — and wallets — of luxury shoppers around the country. ELG executives have stressed that the company emerged from bankruptcy with a substantially strengthened balance sheet, sufficient liquidity, and that seasonal receipts are on plan and meeting what’s needed.
Captured on location in Los Angeles by photographer Judy Pak, the Signature Style campaign features poet/artist and author Cleo Wade; stylist Jessica de Ruiter, and self-described “movement director” and art director Stephen Galloway. The campaign is set inside their private residences, which along with the outfits they wear, paints a picture of each taste maker’s personal aesthetic.
“At the heart of this campaign is the idea that style is an expression of each customer’s unique identity,” said Elle Strauss, ELG’s senior vice president, creative. “By capturing Cleo, Jessica and Stephen in their own homes, we’re able to create portraits that reveal how their individual perspectives extend beyond what they wear. Merging this genuine expression with Neiman Marcus’ signature visual identity results in a campaign that feels simultaneously refined and intimately personal.”
Expanding on this narrative, the campaign launch includes a film featuring artist Lily Kwong focused on the retailer’s personal styling service. Captured inside Neiman’s Beverly Hills store, the video follows Kwong through an in-store styling appointment as she tries on looks tailored to her distinct lifestyle, discovering a “seamless, collaborative approach” to personal style.
The campaign went live Tuesday across digital channels, social media and visual displays and will continue through the season. In Neiman’s stores, windows showcase seasonal looks, with select locations featuring exclusive client activations, including an event hosted by Cleo in Los Angeles, alongside gatherings led by local community tastemakers across key markets.