LONDON — British fashion label Margaret Howell is expanding its retail presence in South Korea.
It is set to open its first Korean store at the luxury-filled department store Shinsegae Main on Sept. 22, with additional locations to follow as part of a broader expansion plan supported by a new distribution agreement with Samsung C&T, the South Korean conglomerate with businesses spanning electronics, construction, trade, energy and fashion.
As the exclusive distributor for Margaret Howell and MHL, Samsung C&T has worked on a long-term framework to roll out the brand’s presence across physical and digital channels that include department store doors, Beaker multibrand stores and online via Samsung C&T’s SSF platform.
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Founded in 1970, Margaret Howell has cultivated an international following over the decades. The brand’s purposeful, refined and made-to-last aesthetic has been particularly popular in Japan, as it has been majority-owned by the Japanese licensing and apparel company Anglobal since 1990.
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“We are incredibly proud to be further strengthening the brand’s long-standing relationship with South Korea through the opportunity to showcase the Margaret Howell lifestyle and product range across a number of exceptional locations,” said Caroline Attwood, managing director of Margaret Howell.
“We know there is a deep appreciation in South Korea for our values of quality, utility and longevity, and we are delighted to bring the brand closer to our South Korean audience in their home market. The enduring support and connection to Margaret Howell is something we greatly value,” she added.
To coincide with the South Korean push, Margaret Howell will team with Magazine B, the local brand documentary magazine known for single-title issues, on a dedicated edition.