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Noor Lobad

Beauty Editor, News, Features & Social

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Noor Lobad is beauty editor, news, features and social at WWD and Beauty Inc. In her role, she publishes a weekly data column assessing the industry's most pressing themes while also breaking news and analyzing trends. Prior to joining WWD, Noor covered fashion, music and culture at publications including L'Officiel USA and HotNewHipHop.

More From Noor Lobad

Eight Insiders on the Beauty Products That Get Them Through Fashion Week

Olympia of Greece, Louis Pisano, Yumi Shin and more share their tried-and-true items.

Carisa Janes’ New Beauty Concept Store Wants Guests to Linger

The Hourglass Cosmetics founder is opening a flagship in New York for her two newest brands, Outside In and…

In the GLP-1 Era, Dessert Is Better Worn Than Eaten

Gourmand fragrances are booming, from rich, decadent confections to juicy fruits and barely-there sweets…

Who Will Be TikTok Shop’s Next Breakout Beauty Brand?

The platform's fastest-growing brands this year so far span categories from body care to press-on nails and…

The ‘Cult’ of Biologique Recherche Comes to New York — Permanently

Following a pop-up in SoHo last year and a slate of global retail expansions, the French luxury skin care…

When Can Beauty Retailers Be Friends?

A slew of cross-retailer partnerships — Sephora's TikTok Shop launch being the latest among them — points to…

The Fragrance Foundation to Honor David Greenberg

The L'Oréal USA chairman will be honored with the organization's 2026 Circle of Champions award.

Behind MAC Cosmetics’ New ‘We All Wear MAC’ Campaign and Skin Tint Launch

One year after his viral "I Only Wear MAC" campaign, creative director Nicola Formichetti has tapped stars…

Can Blockbuster Fragrances Make a Comeback?

From Estée Lauder to Chanel to Guerlain and beyond, many of perfume's historic heavy-hitters are kicking off…

At Sephora, a Fragrance Brand All About Perfumers Launches

Incubated by the company behind Fine'ry and Ashley Tisdale's Being Frenshe, Anecdotes by Artists will release…

To Stand Out in a Crowded Skin Care Market, Tatcha Returns to Its Roots

Under new CEO Diane Kim, the Japanese skin care brand is undergoing a "refinement," adding three new…

The Artistry-led Makeup Brand Target Is Betting On Next

Kim Baker's Glamazon Beauty will bow at the retailer as part of Target's plan to make it in prestige beauty…

Inside Designer Beauty’s Intensifying Battle for the Men’s Fragrance Consumer

As new players gain share and blockbuster launches abound, the category is becoming increasingly fragmented.

Meet the Man Preserving the Lost Art of the Fragrance Factice

Once a staple of fragrance selling, factices — or, oversized perfume bottle replicas — have all but…

Beauty Inc Editors on Their Favorite August Launches

Our editors choose their standout beauty launches of the month.