Rosie Huntington-Whiteley brought Mémoire to Los Angeles last week with a cocktail gathering at Galerie Half on Melrose Avenue, showcasing the luxury lifestyle brand’s holiday collection.
Huntington-Whiteley — wearing head-to-toe Saint Laurent by Anthony Vaccarello — was joined by Mémoire cofounders Julia Hunter, Meaghan Cox and Jacqueline McCabe, along with Galerie Half founder Cameron Smith, a friend and collaborator.
Guests included Huntington-Whiteley’s longtime partner and actor Jason Statham, stylist and designer Rachel Zoe, and interior designer Brigette Romanek.
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The new collection builds on Mémoire’s launch assortment with new colors, embossed exotic leathers and additional small leather goods, including keychains, lanyards, vanity cases and pouches.
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“For the holiday collection, we are offering new product categories, colorways, and embossed exotic leathers beyond what we launched the brand with in May,” Hunter said. “It’s very exciting to be here in Los Angeles now, and growing the Mémoire community while we grow our collection.”
Galerie Half’s mix of antique and vintage furniture served as a backdrop for the collection, with Mémoire pieces displayed throughout the space.
“I’ve known Cameron for years and the Galerie has always been somewhere I come back to time and time again for inspiration,” Huntington-Whiteley said. “Even as we were building Mémoire, photos of Galerie Half have lived on mood boards as references for me.”
Mémoire launched in May with leather journals and luggage tags, stationery, photo frames and hand-blown glass candles, with personalization available across much of the collection.
“My hope has always been that Mémoire keepsakes would be used, loved and passed down,” Huntington-Whiteley said.