Latest in Fragrance
Inside Dolce & Gabbana Beauty’s Devotion to Fragrances
CEO Gianluca Toniolo on how the Devotion franchise has risen to be a healthy competitor to the historic Light…
EXCLUSIVE: Nick Axelrod-Welk Expands Contrapposto Into Fragrance
The Los Angeles aesthetics practice is introducing products, beginning with three extraits de parfum.
Maison Crivelli Opens First Boutique, CEO Talks Strategy
The French niche fragrance brand is on a steep growth trajectory.
In the GLP-1 Era, Dessert Is Better Worn Than Eaten
Gourmand fragrances are booming, from rich, decadent confections to juicy fruits and barely-there sweets…
Amouage Raises the Stakes on Extrait Concentration
Decision 42 and Overture 41 land at $550 as a Nez study charts a 2026 extrait wave from Chanel to Byredo and…
Victoria Beckham Beauty Checks Into Hotel Portofino With Debut Extrait de Parfum
Victoria Beckham Beauty introduces Hotel Portofino, its first extrait de parfum, crafted in collaboration…
Can Blockbuster Fragrances Make a Comeback?
From Estée Lauder to Chanel to Guerlain and beyond, many of perfume's historic heavy-hitters are kicking off…
At Sephora, a Fragrance Brand All About Perfumers Launches
Incubated by the company behind Fine'ry and Ashley Tisdale's Being Frenshe, Anecdotes by Artists will release…
Former WeightWatchers CEO Sima Sistani Debuts Fragrance Brand Liberation of Flowers
The collection of scents is inspired by Sistani's Persian roots.
Inside Designer Beauty’s Intensifying Battle for the Men’s Fragrance Consumer
As new players gain share and blockbuster launches abound, the category is becoming increasingly fragmented.
Meet the Man Preserving the Lost Art of the Fragrance Factice
Once a staple of fragrance selling, factices — or, oversized perfume bottle replicas — have all but…
Max Mara Launches First Fragrance With Shiseido — With a Little Help From Florence Pugh
The actress is the face of the scent, which was inspired by the fashion brand's signature 101801 coat.
Thai Perfumer Pañpuri Brings Sensory Retail to Shanghai
The perfume oil-maker's first China store has landed at HKRI Taikoo Hui in Shanghai, currently among the…
Kayali’s Next Big Bet? Body Care
The brand, whose string of prescient moves in the last five years has propelled it to Sephora's number-one…
First Look: Dior Brings the World of Miss Dior to South Coast Plaza
The French luxury house has transformed Jewel Court into an immersive fragrance experience.