Latest in Marketing and Promotion
EXCLUSIVE: Duolingo Creates Capsule Collection and Hosts Pop-up During NYFW
The language and educational app has teamed up with designer Megan O'Cain on a phonic capsule collection.
EXCLUSIVE: Elizabeth Hurley Becomes the Face of Canada’s Joseph Ribkoff
The model, actress, entrepreneur and advocate of breast cancer awareness plays a leading role in the brand's…
Abercrombie & Fitch’s Carey Collins Krug Joins Vuori
Krug, who oversaw the marketing at the Abercrombie and Hollister brands, starts her new job at Vuori in…
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Express Taps Tinashe, Tee Higgins for Fall Campaign
The singer and the NFL player are featured in a 1990s-inspired music video as well as print ads.
Under Armour Taps Actor François Arnaud as Ambassador
The "Heated Rivalry" actor will appear in its HeatGear campaign
American Eagle to Launch Lamine Yamal Capsule for Back-to-school
The soccer star and World Cup champion signed a five-year deal to become a global ambassador for the company…
American Eagle Unveils First Campaign With Soccer Star Lamine Yamal
The brand signed the 18-year-old from FC Barcelona and the Spain National Team as a global ambassador in…
By the Numbers: The Out-of-pocket Cost of World Cup Mania
It's estimated it would cost an average of $62,000 for two people to attend all matches.
French Luxury Association Comité Colbert on Bringing Cultural Diplomacy to New York City
Chief executive officer Bénédicte Epinay explains how centuries of trade with the U.S. have shaped the French…
Cannes Fashion ROI Comes Under Pressure as Brands Confront Attention Saturation
Why red carpet impact now depends on ecosystems, not moments.
Formula 1 Champagne Sponsor Moët & Chandon Activates in Miami
The LVMH Moët Hennessy Louis Vuitton-owned Champagne brand has a slew of activations in and around Miami for…
Italian Trade Agency to Create ‘Theater of Excellence’ for Italy on Madison Event
The annual showcase highlighting the best the country has to offer will be held May 12-15.
Laura Weir Rewires the British Fashion Council as an Incubator, Targets 18 Million Pounds in Annual Revenue by 2030
The growth plan is built on philanthropic capital, global partnerships and incubator‑style projects designed…
Coach Leans Into Gen Z’s Latest Craze for Spring Campaign
The company created films and readable book charms to support the activity popular among young people.
Bryce Harper May Be Parting Ways With Under Armour
The Phillies player was seen wearing Nike sneakers and said he was a "free agent" for apparel and footwear…